Last week I took a step outside of my comfort zone. I am always pushing people I know to get uncomfortable and try new things- and this was one of those for me! I don’t talk much about biz on my blog, which is really hilarious- because marketing and business is my life and career. I actually love marketing SO much.. but when I started blogging, I just felt that every single blog I went to was a “ten tips to grow your Instagram following in 4 minutes”.. I actually wrote a little bit about it here. I definitely think I have some valuable tips and little nuggets of knowledge I can share about marketing and social media after my 4+ years working in the biz- I just felt that I wanted this blog to be more about my likes and hobbies, and definitely not a “tip” blog. But alas, I also think I have enough marketing street cred to share some of my opinions on different tactics- and you might even find them valuable!
Anyways! Last week I was a guest on a podcast for the first time! This was a new one for me. I think I am probably not alone when I say that I do not ever want to “sound dumb”.. It’s a lot easier to craft your thoughts in written form because you have time to be thoughtful, you can work on something and come back to it. Answering questions on the spot can be a bit intimidating. Also, the topic of the podcast was basically about my career, and how I got where I am today.. which, is a very long, and sort of awkward story.
But.. I decided to take a little sip of my own juice and just go for it. I’ve worked with Kelsey for years now. It’s actually a pretty funny story how we met. In short- I reached out to Kelsey on a whim to help me build a website.. and from there we worked together on several clients where I would manage marketing, and Kelsey would help me with web design and branding. (Sisters in Shape, Gorgo Magazine, The Hello Yellow Blog, Eve Cork.. my own blog, to name a few!) Kelsey is an amazing chickie and I absolutely love tag-teaming brands with her. She is so organized and her ideas are so thoughtful! When she asked me to be a guest on the podcast I was initially unsure. I wasn’t sure if I was ready to share my story or to talk about how I got to where I am today- because in every sense- it is very non-traditional.
I dropped out of college, moved to the big city with literally nothing but a stack of resumes and no back up plan. I started out bussing tables and shipping inventory and somehow- almost five years later- I find myself working in a dream position doing what I love, working with incredible people, learning and growing daily. In Kelsey’s podcast- I share it all! What a typical day looks like. My biggest tips and advice for businesses wanting to leverage social media today. (Hint, it’s called User Generated Content, and if content is king, UGC is GOLD.) How I got to where I am today and some of the obstacles I had to overcome. I even share my top favourite books that I think really helped shape my career.
You can listen to the podcast right over here– and I’ve pasted some of Kelsey’s shownotes below. Thank you so much for having me on the show Kelsey- it was a pleasure- and nice to do something outside of my own comfort zone!
— Cultivate Your Brand’s Core
— Leon’s Furniture
— Hello Yellow
— Episode 12, Following Your Authentic Path by Running Your Own Business with Caroline Winegeart
— Day Designer ** I got the PALM day designer. It’s seriously, magic.
— Crush It by Gary Vaynerchuk
— “Hey, Whipple, Squeeze This”: A Guide to Creating Great Ads by Luke Sullivan
— Better and Faster by Jeremy Gutsche
— Made to Stick by Chip Heath and Dan Heath + Contagious Why things Catch On by Jonah Berger
— Rework by Jason Fried & David Heinemeier Hansson
— The Slight Edge by Jeff Olson
Connect with Kelsey from Pinegate Road:
— Instagram: I’ve been LOVING sharing some daily happenings with the new stories feature — hope you’ll follow along there!
— Are you interested in becoming a client? Get in touch about working with Pinegate Road to build your brand foundation!