Shiny Things Syndrome

shiny things syndrome

I, Autumn Hachey… have shiny things syndrome. What may you ask is that? It’s really, wanting to do all the things.

The internet is BUSY. biiiizay. And there are so many amazing shiny things on the internet. You can literally learn anything. The internet does a great job at for lack of a better term, inundating you with inspiration, ideas, things to do, watch, learn, join. (And lots of the time they are awesome things!)

On any given day there’s thousands of masterclasses, hundreds of private Facebook groups, books, webinars, printable worksheets, courses, challenges.

And I, self admittedly, am a bit of a.. course collector?? LOL.

Raise your hand if you’ve ever joined a challenge, bought a course or a book..or printed out a downloadable workbook.. and then proceeded to actually do none of it?

I have actually spent real money on online courses that I have never even opened.

And why? WHYYYY is this?

Failure to plan my time. Overwhelmed. Too much choice. And always wanting the next shiniest thing. That new nugget of knowledge. And this infamous idea that.. “I’ll do this later, in my spare time.”




Please tell me more about this magical thing you call, Spare Time. Spare time, sheeeeeeesh, I feel like I don’t have ANY time, much less SPARE time. Why is that? Connor Franta said it pretty well in his book Note to Self:

“WHY IS EVERYONE IN SUCH A DAMN HURRY? Why the constant rush? Why are people always running late? Who will die if that email isn’t answered in moving traffic? Can we just sit down, breathe, and enjoy a minor pause for like, two minutes? I just don’t get it. I feel like time has increasingly become like currency in today’s world, and everyone around me seems to be going broke, at warp speed. A mass poverty of patience is leading to giving less attention to the things that really matter: being present in the moment, actively participating in social interactions without distractions from our devices, and actually listening to one another, really listening.”

Well said Connor. If you are a modern day hustling creative chicka like I am.. Whether we would like to admit it or not, spare time is a thing of the past. Time.. has turned itself into the most valuable asset you have. Time is precious. And you need to MAKE time,  and plan for the things you want to accomplish, if you want to accomplish them.

If there’s one thing I’ve learned through years producing magazines and developing content strategies, it’s that planning is vital to success. While Deadlines, schedules and work backs may not sound super sexy,  having a clear vision, a path, and a plan will help you ACTUALLY achieve your goals. It’s so easy to get caught up in the day-to-day grind without poking your head up to see the whole picture. When I’m goal planning I love to see a holistic view at everything I want to accomplish, and when.

So, that said.. As I start to put pen to paper plan my 2018 goals, there’s a few main tactics I’m using to make sure my goals are not just “resolutions” that will fall to the wayside. I’m making actionable plans that span the whole year and I’m road mapping exactly how I am going to make them happen. Here are a few guiding principles I’ll be following to make these dreams a reality!


What is most important to me? If family is an important core value to me, then the same way I plan out a holistic marketing strategy, I need to plan out family time- or it just won’t happen. For me, I want to have my goals span past business. I want a rounded out set of goals that also take into consideration my relationships, my friends, my family, and my health and wellness among other things.


Okay, you know what your core values are. You know what is important to you. Now, is when you need to focus. What are those big bets. What is that shining star? If you’re like me.. you will want to say yes to lots of things. You might be tempted by shiny new courses on the internet. You might start 8 things and finish none. The key here, is focus and discipline. Will this new course/book/etc help propel you towards your ultimate goals? Or is is just another thing on your plate cluttering your mind from focusing on your goals? Have discipline. Finish what you start. Do things thoroughly. Stop skimming. Dive deep. Immerse yourself. Carve the time out, and hand over your attention.

3: PLAN:

Everything needs a plan. Just like you can’t renovate your kitchen, or launch a brand without a plan, the same goes for goal setting.

It’s a goal to “get fit”.

It’s a strategy to: hire a trainer, get a gym membership, make weekly meal plans, track your macros, set a gym schedule, follow the gym schedule, and track your progress in an app.

And it all starts from reverse engineering the “big goal idea” into bite size, actionable steps you can take to get there.


And while strategy is great and very necessary, more so then that is actually.. yup, the hardest part: Putting your head down and actually doing the work.


This is one I am not always the best at, but is definitely important. Tracking your progress, staying on top of your goals, and celebrating your tiny victories!

What is your biggest juiciest dreamiest goal this year? 

  • Sherri Anne

    I have a problem with becoming bored fast lol! Best of luck with your latest and greatest project, always love seeing what you’re going to do next girl!! <3